SCOUT

Brand Guide, Website Redesign, Campaigns

SCOUT is a national lifestyle brand known for stylish, functional, affordable bags and storage. As Director of Design and Web from 2014-2019, I was involved in many things:

• Brand book: included company mission and vision, design guidelines, channel initiatives, campaign guides, buyer personas, and writing guidelines.

• Full website redesign: moving to a modern, user-friendly interface to align with newly defined brand design standards.

• Sales and campaign guides: to focus direction of sales initiatives, accompanying messaging, and promotion schedules.

• Seasonal catalogs: design and pre-press for both retail and wholesale businesses, the latter often running 80 pages or longer.